Company Values

The history and story of Goya are as much about the evolution of our products as it is the importance of family, values, and achieving the American dream. Through our food and commitment to bringing people together by supporting our communities, we have helped to cultivate the Latin culture and cuisine in the United States. Goya’s evolution speaks to the brand’s popularity in the Hispanic market and its crossover appeal within mainstream America. Our mission has always been and will continue to be the brand of choice for authentic Latin cuisine while retaining a family-oriented approach to consumers and roots in the culinary traditions of Hispanic communities throughout the world.

Each day, we strive to be a company of diversity and authenticity; a community of passionate people making a difference through the food we produce and the organizations we support. The very essence of who we are is reflected in our unwavering dedication to providing our consumers with quality products, to nurture our communities, and to live the values set forth for us by our founders in everything we do. We are a company of “people that care.” La Gran Familia Goya is our heart and giving back has always been a part of our DNA from the very beginning.

We believe that being authentic to our family roots, instilling family values from generation to generation, and staying true to the culinary traditions of Hispanic cultures has and will continue to help us be a trusted brand worldwide.