Last Updated: July 01, 2024
CONTENTS
B. Personal Information Collected by Goya
C. Use and Disclosure of Personal Information
D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers
G. Summary of Prior 12-Month Personal Information Handling Practices
H. Disclosures for Certain Individuals in the United States
K. Consent to Processing and Transfer of Information
This Privacy Policy describes how Goya Foods, Inc., Goya Foods of California, Inc. and Cardet Wholesale, Inc. (d/b/a Goya Foods of Texas) (collectively “Goya”, “we”, “our”, or “us”) will collect, access, use and disclose your Personal Information, including in relation to your use of Goya’s website at www.goya.com (the “Website”) and from our business-to-business and vendor relationships (“B2B”). This Privacy Policy does not apply to information collected on the Goya Webstore at https://shop.goya.com/ (the “Webstore”) powered by WorldPantry.com, Inc. The Webstore is distinct from Goya’s website and other information collected online or offline by Goya. The Webstore is subject to a separate privacy policy, located here: Webstore Privacy Policy – Shop Goya.
For purposes of this Privacy Policy, “Personal Information” is information relating to an identified or identifiable individual. For purposes of this Privacy Policy, Personal Information does not include de-identified or aggregated information and, to the extent permitted by law, does not include publicly available information that is lawfully made available to the general public or information that is lawfully made available from government records.
Third Party Retailers. This Privacy Policy does not apply to third party retailers that collect Personal Information directly from you on their own platforms or websites in order to sell and distribute Goya products through such platforms or websites. Such retailers operate as separate and independent businesses and have their own practices and policies concerning the collection, use and sharing of personal information.
Exclusions. This Privacy Policy does not apply to (i) Personal Information collected when you apply for a job with Goya or (ii) Personal Information collected as an employee of Goya.
Goya collects certain information from you and your devices. By using the Website, ordering services, engaging in B2B relations, or otherwise providing Personal Information to Goya, you consent to Goya’s collection, access, use and disclosure of the information as described in this Privacy Policy.
We may collect the following categories of Personal Information:
We may receive Personal Information from the following sources, in compliance with applicable laws:
When you visit the Website, we (or a service provider on our behalf) may automatically gather and store certain information about your visit from your browser or device, such as your IP address, geographical information, browser type and version, operating system, pages visited, referral sources, and other information relating to your usage of the Website (“Website Activity Data”). We may collect this information through the use of browser information, log files, and other methods.
We use cookies and other tracking technologies such as pixels, tags, and web beacons on our Website. Cookies are small data files stored on your device by a website. We and our analytics providers use both first-party cookies (such as the Google Analytics cookie) as well as third-party cookies (such as the advertising cookies). Cookies and other tracking technologies allow us to collect information such as the pages you viewed on our Website, the number of times you accessed our Website, the amount of time you spent on our Website, and other web traffic data. We also use cookies and other tracking technologies to conduct analytics on our Website and for marketing purposes to send you targeted advertising.
If you do not wish to have your information collected by using cookies and other tracking technologies, you can disable certain cookies and tracking technologies by adjusting your browser settings. Note that if you remove or reject our cookies, it may affect how our Website works for you. For more information on our use of tracking technologies and analytics providers, please see section D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers below.
Goya may use your Personal Information in a variety of ways, including:
Goya may disclose the categories of Personal Information described above in subsection B.1 Categories of Personal Information with the following categories of other parties:
In addition to the uses described above, Goya may also use and/or disclose your Personal Information in the following ways or as otherwise authorized by law:
Goya does not sell your Personal Information to third parties for monetary consideration. However, Goya may share your Personal Information with third parties for targeted advertising, which may be considered a “sale” or “sharing” of Personal Information for targeted advertising under privacy laws. Goya does not knowingly sell, share or use the Personal Information of children under the age of 16. To learn more about the categories of Personal Information we may “sell” or “share” under privacy laws, please see section G. Summary of Prior 12-Month Personal Information Handling Practices, which is consistent with our current practices.
An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt-out of the sharing for targeted advertisements or sale of your Personal Information. We treat user-enabled opt-out preference signals (which may also be considered do not track preferences if technically compatible, such as Global Privacy Control), such as a browser plug-in or privacy setting, device setting, or other mechanism, that communicate or signal your choice to opt-out of the sale or sharing of your Personal Information as a valid opt-out request. You can learn more about implementing opt-out preference signals by visiting the Global Privacy Control website here or by exploring other developing technologies and services that offer this tool.
We and certain other parties operating on our behalf collect information about your activity on our Website using tracking technologies such as cookies, pixel tags, and web beacons. This tracking data may be used for many purposes, including to analyze traffic on our Website and to deliver relevant content and targeted advertising based on your preferences, usage patterns, and location. We may associate this tracking data with your registered account, in which case we will treat it as Personal Information. Other parties that collect tracking data on our behalf may provide you with an opportunity not to be tracked online.
You may choose not to receive targeted advertising from many digital advertising and marketing service providers. You may opt-out of targeted advertising from Network Advertising Institute members by visiting https://optout.networkadvertising.org, and from the Digital Advertising Alliance by visiting the YourAdChoices page at http://aboutads.info/choices. In addition, you may adjust your Website cookie settings at the "Do Not Sell or Share My Personal Information" link.
We work with analytics providers, including but not limited to Google Analytics, to help us better understand how you use the Website. We use certain applications on the Website provided by other parties to provide services such as analytics or marketing for us. Such analytics providers may be able to collect limited information about you, including through the use of cookies (including tracking cookies), as described above.
We use Google Analytics to learn more about the types of users that visit the Website and to help improve the Website. For example, Google Analytics provides us with certain data regarding users that visit the Website. To provide this service, Google Analytics may collect certain information about you from your computer, including but not limited to: information regarding your visit (such as the pages you visit and the length of your visit), information about your device (such as your IP address), how you got to the Website, and other information about you. You can learn more about Google Analytics and how it collects and processes data (including how to control the information sent to Google) by visiting: www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics by using the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout/.
You may receive email communications from Goya, including communications regarding the Website, newsletters, marketing or promotions, and/or other topics. To contact you, Goya may use the information you provide to us, including your email, address, or phone. You may also opt-out of promotional email communications by clicking on a link provided in the promotional email message. After opting-out, you will no longer receive marketing or promotional communications but may continue to receive other non-marketing-related messages, such as emails relating to your account or your use of the Website.
We store Personal Information for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.
We provide in the chart below a summary of our prior 12-month Personal Information handling practices. You can learn more about the Personal Information we collect at or before the point of collection above in sections B. Personal Information Collected by Goya and C. Use and Disclosure of Personal Information.
Category of Personal Information |
Sources |
Business or Commercial Purpose of Processing, Disclosure and Recipients of Personal Information |
Identifiers and personal information described in the California Customer Records Act, such as name, email address, phone number, IP address, zip code, unique personal identifier, online identifier, or other similar identifiers |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Sharing We have not sold this category of Personal Information for monetary consideration. However, we may have shared this category of Personal Information with third party cookie and tracker providers for targeted advertising. Service Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors, or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in sections C. Use and Disclosure of Personal Information and D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers. |
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, information collected via cookies and trackers, and information regarding your interactions on our Website and advertisements |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Sharing We have not sold this category of Personal Information for monetary consideration. However, we may have shared this category of Personal Information with third party cookie and tracker providers for targeted advertising. Service Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors, or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in sections C. Use and Disclosure of Personal Information and D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers. |
Geolocation data, such as your zip code and location data derived from IP addresses |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Sharing We have not sold this category of Personal Information for monetary consideration. However, we may have shared this category of Personal Information with third party cookie and tracker providers for targeted advertising. Service Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors, or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in sections C. Use and Disclosure of Personal Information and D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers. |
Professional or employment-related information, such as the company you are affiliated with |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Shared We have not sold this category of Personal Information or shared it for targeted advertising. Service Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in section C. Use and Disclosure of Personal Information. |
Inferences drawn from any of the above information, such as your preferences and characteristics for purposes of advertising and marketing |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Sharing We have not sold this category of Personal Information for monetary consideration. However, we may have shared this category of Personal Information with third party cookie and tracker providers for targeted advertising. Service Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors, or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in sections C. Use and Disclosure of Personal Information and D. Opt-Out Preference Signals; Targeted Advertising; Analytics Providers. |
Sensitive personal information, such as your account login information and demographic information revealing a person’s racial or ethnic origin |
• Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists) • From a Goya service provider, contractor, processor, or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns) • From other third-party partners from which you purchase our products or participate in a giveaway or promotion |
Sold and Shared We have not sold this category of Personal Information or shared it for targeted advertising. Services Providers/Contractors/Processors We may have disclosed this category of Personal Information to service providers, contractors, or processors who provide us services for a business purpose, such as customer service operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other parties who provide similar services. Purpose of Processing We may process this category of Personal Information for the purposes described in section C. Use and Disclosure of Personal Information. |
This section contains additional information for residents in California, Colorado, Connecticut, Virginia, Utah and Texas regarding our Personal Information handling practices and data privacy rights.
Under United States privacy laws, certain types of Personal Information are considered “sensitive” Personal Information or data and require additional data privacy rights and obligations. Goya collects account login information and demographic information revealing a person’s racial or ethnic origin, which may be considered sensitive Personal Information or data. Where required by law, we will obtain your consent before processing your sensitive Personal Information or data. In California, you also have the right to limit the use and disclosure of your sensitive Personal Information. To exercise this right, please follow the instructions below under subsection H.3 Instructions on How to Exercise Your Privacy Rights. If you have any questions about our handling of sensitive Personal Information or data, or to withdraw your consent, please contact us through the information provided below in section M. Contact Us.
Data privacy laws afford consumers residing in California, Colorado, Connecticut, Virginia, Utah and Texas certain rights with respect to their Personal Information, subject to certain exceptions. If you reside in these states, this section applies to you. Subject to certain limitations, you have the following rights:
You may exercise your privacy rights by calling our toll-free phone number at [201-348-4900] or by completing our web form here. In some instances, before honoring your privacy right request we will first need you to verify your identity. We will verify your identity by asking you to provide Personal Information related to your recent interactions with us. We will honor your privacy rights request within 45 calendar days of receipt, unless we request an extension as permitted by data privacy laws. However, we will honor opt-out of sale and sharing and limit use of sensitive Personal Information requests within 15 business days. If you would like to make a request to opt-out of sale and sharing, or to limit use of sensitive Personal Information, you may also click on the "Do Not Sell or Share My Personal Information" and "Limit the Use of My Sensitive Personal Information" links.
You may appeal a denial of your privacy right requests by calling us at our toll-free phone number, [201-348-4900] or by completing our web form here. Within 45 days of receipt of an appeal, we will inform you in writing of any action taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, you may submit a complaint to the Attorney General of your state.
You may exercise your privacy rights through an authorized agent, if permitted by law. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please email us at Consumers@GOYA.com or complete our web form here.
California law permits residents of California to request certain details about how their information is shared with third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please contact us through the information provided below in section M. Contact Us.
The Website may include links to other websites that we do not own or operate. We do not control and are not responsible for these sites or their content, products, services, or privacy policies or practices. These other sites may send their own cookies to your device, they may independently collect data or solicit personal information and may or may not have their own published privacy policies. We encourage you to become familiar with the privacy policies and terms of use for these sites before sharing your personal information with them.
The Website is not directed to children under 13. We do not seek to, nor do we knowingly collect, use or disclose information from anyone under 13 years old. If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. To do so, contact Goya through the information provided below in section M. Contact Us.
Goya is located in the United States and our Website is operated in and governed by the laws of the United States. Our Website is not directed to individuals located outside of the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Website, or providing us with any Personal Information, you (a) acknowledge that the Website is subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.
From time to time, we may update this Privacy Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material, we may alert you to the changes in a more prominent way and obtain your consent if required by law. Your inaction or continued use of the Website after any such notices, will tell us that you agree to these changes.
For questions or comments regarding this Privacy Policy, please contact us:
Online at: https://www.goya.com/en/contact
By E-mail at: Consumers@GOYA.com